LUXCO

SEO BLOGS

One brand, many spirits.

Luxco owns Lux Row Distillers and Limestone Branch Distillery, which produces and bottles over nine different spirits brands. Eight of those spirits are bourbon and whiskey. We decided the best way to help each brand stand on its own was to create individual blogs that helped develop dedicated audiences and unique voices.

My responsibilities included:

Content Strategy
SEO Blog Writing
Publishing
Copywriting
Managing Copywriters (Freelance)
Newsletter Copywriting
Visual Selections
Collaboration
Research

Visit Lux Row Distillers blog here.

Results: We wrote and produced over 45 blog articles in 2021 focused on key SEO terms and helped increase awareness of each spirit and the distilleries. The program continues this year with another 46 blog articles across the different products.