GENUITY

GENUITY

#TRAITANSWERS - Social Media videos and paid campaigns

Have tough questions? Get #TraitAnswers

Even for farmers, understanding trait technology in corn and soybean seed can be a little confusing. Monsanto (now Bayer) needed a new way to educate its audience on what trait technology does for their crops and yields and why they are worth the higher price point. #TraitAnswers was a series of short videos that combined questions from real farmers with answers from real agronomists.

My responsibilities included:

• Concepting

• Brainstorming

• Video Scripting

• Interviews

• Video Editing

• Trait Technology Research

• Copywriting

• Social Media Writing

• Social Media Paid Advertising

• Content Strategy

• Travel

Results: Over eight months, we shot and produced over 120 short videos for Youtube and Twitter. The campaign was a hit with both clients and farmers. The client renewed the work and increased the budget.