CHICK-FIL-A

CHICK-FIL-A

EMAIL MARKETING

Chick-fil-A rewards its raving fans.

We created a surprise-and-delight email campaign to reward those most dedicated to the Chick-fil-A brand. Simple socks and shirts may not seem like much, but it was precisely what an unexpecting audience needed.

Results: An audience of over 900,000 emails garnered open rates of 36%. The campaign was renewed (easily) by the client for another year.

My responsibilities included:

• Email Copywriting

• Lead Generation

• Food & Beverage Description Writing